miércoles, 6 de noviembre de 2013

Uli Mayer-Johanssen

Entrepreneur, House & Agency, Charlottenburg, Berlin

Through impressively dwarfing windows, rooms drenched with sunlight, highlight the carefully selected furniture and artworks in a special glow. In this historic house there is one particular room that is a favorite for branding-agency MetaDesign boss: the breakfast room. It is here where Uli Mayer-Johanssen enjoys a perfect view of the tall trees and her garden and enjoys the sound of birds chirping. Within this home a journey of discovery is conveyed via a range of significant antiques and a custom designed parlor inspired by many Summer’s spent in South Tyrol.
The location of her company within Leibnizstraße is equally awe-inspiring. The so-called MetaHaus is an old transformer station and serves as a landmark that bares many hidden treasures. Eleven years ago the building was reconstructed by MetaDesign. Today people instead of machines now work across the six floors and fourteen levels, becoming a house of high creative voltage.
Considered as one of Germany’s leading agencies for integrated and holistic branding, Uli founded MetaDesign over twenty years ago. Since then the designer and brand expert is not only responsible for the strategic direction of the company, but has also worked as a lecturer at universities such as the Berlin University of the Arts (UdK). Despite her busy agenda as an entrepreneur, advisor, and columnist, Uli Mayer-Johanssen took the time to guide us through her home and company.

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